HubSpot Administrator - Global Marketing - IFS Colombo 09

About the job

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™. Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.

At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and understand our responsibility to reflect the diverse world we work in. We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs. With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.

If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Job Description

As a Marketing Technology Specialist – HubSpot Administrator, you will be a key member of our global Marketing Technology team. You’ll lead the implementation and maintenance of HubSpot Marketing Hub and CRM developments, supporting lifecycle management, campaign tracking, reporting, and integrations. This role is ideal for someone passionate about marketing automation and data-driven operations.

Responsibilities and tasks: 

• Implement and enhance HubSpot features based on priorities set by the marketing and technology teams.
• Manage troubleshooting and development requests, including field creation and property management.
• Translate operational needs into scalable HubSpot solutions.
• Maintain lead lifecycle stages aligned with business rules.
• Develop lead scoring models based on qualification criteria.
• Ensure seamless data flow between HubSpot, third-party tools, and CRM platforms.
• Maintain UTM parameters, tagging, and campaign naming conventions.
• Coordinate campaign performance tracking and dashboard maintenance.
• Manage CRM records within contractual limits to ensure HubSpot usage stays within agreed thresholds.
• Support conversations and planning around HubSpot integrations, including third-party tools and CRM alignment.
• Monitor and optimize workflows, including lead nurturing and re-engagement sequences.
• Conduct regular audits of data quality, property usage, and system hygiene.
• Train and support marketing users on HubSpot best practices and new features. 

Qualifications:

• 2–4 yrs proven history working with HubSpot Marketing Hub and CRM.
• Strong knowledge of marketing automation, CRM workflows, and campaign tracking.
• Proven ability to execute development work based on input from external stakeholders.
• Proven history collaborating with Marketing Ops and/or Sales Ops teams.
• Familiarity with CRM platforms and third-party marketing tools.
• HubSpot certifications preferred.
• Basic knowledge of HTML, CSS, or JavaScript is a plus. 

Essential Skills:

• Comfortable in a fast-paced, cross-functional team environment.
• Strong attention to detail and documentation.
• Excellent communication and stakeholder engagement skills.
• Proactive problem-solving mindset with a focus on delivery.
• Self-motivated and organized, able to manage multiple requests.
• Keen interest in HubSpot product updates and marketing tech trends. 

Additional Information

We embrace flexibility and hybrid work opportunities to support diverse needs and lifestyles, while also valuing inclusive workplace experiences. By fostering a sense of community, we drive innovation, strengthen connections, and nurture belonging. Our commitment ensures you can work in a way that suits you best, while also engaging with colleagues to share ideas and build meaningful relationships.