IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.
At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers, but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.
We are an equal opportunity employer and value diversity at our company.
Job Description
The Global Data Services Manager supports data management, governance, and enrichment in IFS’s business ‘engine’ – its CRM.
In order for the IFS Global Marketing organization to achieve its objectives in lead generation, pipeline and brand awareness growth, it is critical that the data in its systems is reliable and accurate. It must also be able to quickly spot issues in its systems that might lead to poor data quality in reporting and analysis.
The Global Data Services Manager supports the whole marketing organization in driving & executing data hygiene & validation, data acquisition & enhancement in IFS CRM. The individual is an expert and go-to on reporting in IFS CRM. We need someone who is a ‘do-er’ and who is bold in how they get things done.
This role will lead the enrichment and management of CRM data for IFS global marketing. It will rely on the ability to both be an expert in IFS’s CRM system but also in how to enrich CRM data with 3rd party resources. These include tools like ZoomInfo, HG Insights and insights from Marketo and Demandbase.
The Global Data Services Manager will manage a team of 3 Data Services specialists, also based in Sri Lanka and working remotely.
Data Services Responsibilities and Tasks
- Perform bulk updates to CRM records (customer, contact and business activity)
- Perform data hygiene checks, which include duplication checks
- Update and enhance CRM customer records (firmographic and demographic information from 3rd party tools, as well as IFS customer information on product and ‘go live’ date)
- Undertake ZoomInfo requests to enrich IFS data in CRM
- Undertake ad hoc uploads of business activities as requested by internal clients
- Manage data as a service request with HG Insights (acting as liaison with regions)
- Maintain data flows to Marketing Dashboard in PowerBI (Pipeline, ABM, Campaigns reports)
- Perform regular CRM data exports to support Power BI marketing data visualisation
- Where appropriate, create and standardize quick reports in CRM
- Key Account reporting and monitoring
- Manage the Campaign tagging process and setup in CRM including Campaign ID, Source ID (‘Source ID’) and Source Medium in support of activities in regions and business units
Maintaining CRM excellence responsibilities and tasks
- Support set-up of marketing campaigns in CRM for both regional and central marketing managers
- Troubleshoot Marketing Campaign reporting issues in CRM as challenges arise
- Troubleshoot CRM queries – including raising incidents with IFS Corporate Services when needed
- Support CRM Project Manager in managing the CRM Demand process to address customization requirements in CRM system
- Troubleshoot query building in CRM together with internal clients
- Play a key role in testing of new features and fixes
- Stay up to date with CRM training and ensure the same of your immediate team members
Requirements
- Able to quickly and expertly learn / understand / utilize IFS CRM system and how it supports our business
- Deep experience with CRM systems as they support lead management, marketing campaigns and the overall sales funnel
- Excellent organization and project management skills to manage / track / deliver on a broad scope of work and requests.
- Capable of building stable and scalable high-performance services
- Strong affinity for identifying problems and developing innovative solutions
- Strong data analysis skills with the ability to articulate, diagram and create user friendly documentation
- Strong affinity for identifying problems and developing innovative solutions
- Good planning skills, but flexible enough to be reactive when needed
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Be flexible and supportive as part of a broad and busy Marketing Operations team, which may on occasions mean helping in other areas
Qualifications
- 5+ years of experience in a similar role, managing data at a global technology company
- Fluency in CRM systems, including data hygiene, reporting / querying, and analysis
- Fluency in Excel
- Working knowledge of Power BI
- Project management skills
- Knowledge and experience of data protection legislation and principles of data confidentiality and data security
- Experience serving as line manager to more junior data services personnel
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Excellent interpersonal skills, competent in both written and verbal communication
Additional Information
We are an equal opportunity employer and value diversity at our company.
