Senior Executive - Digital Channel Adoption at Dialog Axiata PLC
Applications are invited for all candidates to fill the Senior Executive - Digital Channel Adoption Job Opening at Dialog Axiata PLC
Closing Date : 06/11/2021
Group Service Delivery: Digital Adoption and Customer Journey Management
Work closely with Digital customer experience team to understand the product and the end to end customer journeys to enable better adaptation and usage digital channels. Also coordinate with the marketing team in executing the campaigns/engagement plan to enhance the digital channel adaption and usage of those channels.
Also responsible in attending BI Operational Reporting requirements that are relevant to Digital Channel Adoption initiatives in GSD. Activities includes connecting to data lake and carry out data exploration and cleansing and extracting relevant details that contains business value intent.
The Job
- Develop digital marketing campaigns & communication plan to improve digital channel adoption & usage for each of the digital channels
- Use Growth hacking digital marketing strategies to maintain and increase an organization's digital customer base
- Drive digital adoption and cross-sell through collaboration with product, marketing and other applicable lines of business
- Analyze competitors' strategies and propose and implement counter strategies to improve Digital channel adoption
- Regularly check customer feedbacks related all digital channels and respond to those on a real- time basis
- Report campaign results and effectiveness at the end of each campaign/activity
- Analyze the performance of campaigns and adjust strategies accordingly
- Provide analytics and performance reports regarding marketing campaigns and lead generation
- Coordinate with the relevant stakeholder for analytics requirement/operational reports
- Maintain a Data Repository for Analytical Activities
- Managing operational report requests via Tableau/Safe Harbor
- Attend for development of Analytical dashboards in Tableau
- Extracting required data in the form of a report from Bi Data Lake/SH or Tableau.
The Person
- Minimum of 2-3 years of hands-on industry experience in similar role
- A BSc degree & Project Management qualification from a recognized university or institute
- Knowledge and experience in Digital Marketing, Growth Hacking & Data Analytics
- Critical thinking, problem-solving, planning, organizing & decision-making skills
- Excellent command of both written and oral communication in English
Apply now : https://bit.ly/3Akd7kH
