Manager - Digital & Performance Marketing - John Keells Properties Colombo 02

About the job

About John Keells Properties:

At John Keells Properties, we don’t just build apartments, we create new worlds that enrich how people live, connect, and belong. Every development brings together architecture, community, and lifestyle to offer experiences beyond traditional living. Backed by over a century of trust and innovation from the John Keells Group, we continue to redefine what it means to call Sri Lanka home, building for today and for generations to come.

As we continue redefining modern living and expanding our digital presence across local and international markets, we are strengthening our team with a Digital and Performance Marketing Manager.

Key Responsibilities:

1. Digital Strategy & Planning

• Develop end-to-end digital strategies for pre-launch, launch, and remarketing phases.
• Prepare digital media plans based on project positioning, audience insights, customer profiles, and budget allocations.
• Identify optimal digital platforms and establish KPI benchmarks.

2. Paid Advertising

• Execute and optimize campaigns across Google Ads, Meta Ads, DV360, LinkedIn, TikTok, and programmatic channels.
• Conduct A/B testing of creatives, landing pages, and audiences.
• Monitor daily campaign performance and make real-time optimizations to reduce cost and improve lead quality.
• Implement advanced targeting, including lookalikes, retargeting, geo-targeting, and behavioral filters.

3. SEO & Organic Growth

• Lead the SEO strategy, including keyword planning, content optimization, on-page SEO, and link building.
• Analyze website performance and improve ranking for project-specific and branded keywords.
• Ensure landing pages meet SEO best practices to enhance visibility and lead conversion.

4. Website & Landing Page Management

• Oversee creation and testing of conversion-optimized landing pages for each project
• Ensure mobile responsiveness, speed optimization, and UX improvements.
• Manage tracking pixels, tags, and analytics instrumentation.

5. Data Analytics & Insights

• Monitor all campaign KPIs through GA4, Meta Ads Manager, and CRM dashboards.
• Produce weekly/monthly reports covering funnel performance and consumer insights.
• Provide actionable recommendations for continuous improvement.

6. Lead Management & Coordination with Sales

• Ensure accurate lead flow from digital channels into CRM systems
• Collaborate closely with the sales team to improve lead-to-visit and visit-to-sale conversions.
• Identify drop-off points in the lead journey and implement nurturing/remarketing tactics.

7. Content & Creative Direction

• Guide creative production for digital assets including videos, reels, walkthroughs, and lifestyle content.
• Ensure alignment with brand identity and project positioning.

8. Budget & Agency Management

• Manage digital marketing agencies, performance partners, and freelancers.
• Evaluate media proposals and negotiate cost efficiencies.
• Track budget usage and ensure ROI-focused spending.
• Oversee performance audits and identify underperforming areas.

9. Competitor & Market Intelligence

• Conduct ongoing analysis of competitor campaigns, ad strategies, keyword bidding, and audience tactics.
• Benchmark company performance against key players in real estate.
• Identify emerging digital trends, tools, and technologies.

Candidate Profile:

• Bachelor’s degree in marketing, Digital Marketing, Business Management, IT/Computer Science, Communications, Economics, or related field.
• 5–7 years’ experience in digital/performance marketing, ideally in real estate or other high-performing industries.
• Proven ability to lead and optimize digital campaigns with strong budget management skills.
• Expertise in Google Ads, Meta Ads, GA4, SEO/SEM, CRM systems, and landing page optimization.
• Highly analytical, data-driven, and skilled in conversion tracking and performance improvement.
• Creative and technically strong, with the ability to turn insights into impactful digital actions.
• Proactive, solution-oriented, and takes full ownership of tasks and outcomes.
• Strong understanding of CRM workflows and integrated digital marketing processes.
• Solid understanding of SEO frameworks, keyword planning, ranking optimisation, and technical SEO.
• Working knowledge of GEO and how to optimise content for LLMs, AI search engines, and generative answer surfaces.