CRM Manager
Daraz
Colombo

Applications are invited for all candidates to fill the CRM Manager Job Opening at Daraz
Closing Date : 20/05/2021
 
Job Description

• Collaborate with relevant teams to formulate efficient & sustainable journeys aligned with the business’s overall objectives.
• Design personalized journey strategies across multiple channels to address each segment and stage of the user lifecycle.
• Monitoring and evaluating CRM Campaigns and activities.
• Development of programs, roadmaps, and CRM strategies.
• Focus on the user conversion, upsell, loyalty, and retention marketing strategies - with the objective of optimizing visits on the platform and minimizing user churn.
• Work closely with Regional team, Merchandisers, Marketing, BI, and other stakeholders to align the CRM communication plans based on the trends and performance.
• Conduct A/B testing and optimize the channels by identifying the key areas of improvement.
• Support operations during the campaign in terms of planning the CRM calendar, setup, and testing, to deployment, analysis, and optimization.

Requirements

• Completed Bachelor’s Degree in the field of Marketing or Business Management from a top reputed University.
• Excellent communication skills in English.
• 1 - 2 years of experience in CRM / Digital Marketing Role.
• Creative, hardworking, methodical, and very structured with a pro-active attitude.
• Proficiency in the use of MS Office tools (especially Excel) and Google Applications.
• Strong business acumen with strong critical thinking and analysis skills.
• Highly motivated and able to demonstrate strong academic and professional experience.
• Knowledge in HTML/SQL will be an added advantage.

 
APPLY NOW: https://bit.ly/32xGWQn