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Applicants are invited to apply for the position of Campaign Manager - Specialist at Dialog Axiata PLC.
The Job
- Responsible for Customer Value Management and Customer Segmentation.
- Key player is company revenue driving function, responsible for sizeable amount of company’s revenue contribution
- Responsible for driving Innovation and Initiatives based on Customer & Market Insights, Analysis and Data trends
- Driving Digital Communication Strategies (APP, Social Media, emails, Online campaigns) for various products and targeted segments.
- Developing and deploying customer usage and retentions strategies to maximize customer value as well as life through customer analytics.
- Responsible for continuous improvement on customer life cycle and understanding the customer and competitor changes by providing the right strategies.
- Responsible for churn prevention by providing offer centric driven campaigns.
- Develop cross and up sell campaign to drive leads / prospects and predictive models .
- Conducting post campaign analysis.
- Manage 360-degree communication campaigns.
- Closely work with research teams to test propositions / concepts and post launch tracks.
- The Person
- Should possess a Degree in Management / Marketing / Statistics or Finance from a recognized university or institute.
- Minimum of 2-3years of work experience in a similar capacity.
- Posses excellent analytical / problem solving / time management and negotiation skills.
- Must have sound knowledge in advanced MS office and good to have SQL knowledge.
Closing Date: 25/03/2020
Apply: Apply via LinkedIn
